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The Event Portfolio Intelligence System

Plan · Forecast · Prove

ROI + ROX =

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The Event Portfolio Intelligence System
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Welcome to

Dott.

The Event Portfolio Intelligence System

One system to plan, forecast, and prove event investment.

Portfolio Snapshot 2026
Active Events
3
across phases
Total Budget
$354.9K
allocated
Avg Dott Score
78
across portfolio
■ 1 Planning ■ 1 Forecasting ■ 1 Proving
Events

Every event, every phase.

How It Works

Three phases, one system.

Dott Score

One number, 0–100.

Dott owns the workflow. Everything else pipes in.

Events Approvals Forecast Finance Confidence Event Recaps

Built by an operator, for operators.

Private beta · May 2026

The Event Portfolio Intelligence System

One system to plan, forecast,
and prove event investment.

Built by an operator, for operators. Private beta · May 2026.

System Alert Detected across the stack

Budgets in spreadsheets. Recaps in docs. Approvals in email. Travel in Navan. Leads in Salesforce. Attendance in Luma.

When leadership asks what the events actually returned, someone spends three days building a deck that's already out of date.

Tools in Use
6+
disconnected
Time to Report
3–5 days
per event
ROI Proven
0%
standardized
Who It's For

Built for teams that invest in events.

Every event. Every role. One system.

Event Manager
Runs 5–50+ events/year. Lives in 6 tools. Builds the recap deck.
"Everything gets tracked — just in six different places."
Marketing Leader
Owns the event budget. Needs portfolio-level view. Defends spend to stakeholders.
"Show me which event type has the best ROI."
GTM Lead
Books the meetings. Needs pipeline proof. Tracks outcomes IRL.
"Did that dinner actually generate pipeline?"
Events

Every event. Every phase.

Plan, track, and prove — from first budget to Dott Score.

Dott Agent stack analysis
Budgets in spreadsheets. Recaps in docs. Approvals in email.
Travel in Navan. Leads in Salesforce. Attendance in Luma.
6 tools. 0 connected.
Leadership asks for ROI. The answer is a 3-day deck built on vibes and scattered data.
Dott connects everything into one system.
Active Events
Plan
Consensus 2026
May 14–16 · Toronto · Budget TBD
Draft
What you can do in Plan
◇
Set Event Intent
Define the why, audience, and objectives
$
Build Budget
Line-item budget with approval workflow
⊞
Assign Team
Internal roster, travel, and role assignments
Forecast
Token2049 Dubai
April 30 – May 1 · $89K forecast
62% planned
What you can do in Forecast
↗
Forecast ROI
Project expected pipeline, meetings, and reach
⚙
Track Logistics
Booth, travel, registration, and spend vs. budget
◎
Set Targets
Pre-event goals that feed into the Dott Score
Prove
Digital Asset Summit NYC 2026
March 24–26 · Javits Center · $132.9K budget
78
Dott Score
What you can do in Prove
◆
Dott Score
Composite score across pipeline, engagement, and ROI
⊡
Build Proof Pack
Outcomes, evidence, and recap — auto-generated
▤
Share Report
Executive-ready view for stakeholder review
+ Add another event
Who It's For

Built for teams that invest in events.

Every event. Every role. One system.

Event Manager
Runs 5–50+ events/year. Lives in 6 tools. Builds the recap deck.
"Everything gets tracked — just in six different places."
Tools in Use
6+
disconnected
Marketing Leader
Owns the event budget. Needs portfolio-level view. Defends spend to stakeholders.
"Show me which event type has the best ROI."
Time to Report
3–5
days per event
GTM Lead
Books the meetings. Needs pipeline proof. Tracks outcomes IRL.
"Did that dinner actually generate pipeline?"
ROI Proven
0%
standardized
How It Works

Plan. Forecast. Prove.

Three phases. One system. Every event.

Plan

Set intent before a dollar is spent.

Define the intent, what success looks like, and what it should cost. Dott captures goals, budget, and team in one place.

Forecast

Track spend and model outcomes in real time.

See budget vs. forecast as it happens. Set targets for pipeline, meetings, and ROI so the whole team is aligned before the event.

Prove

Turn results into a score the whole team understands.

Dott compiles outcomes, spend, and evidence into one number (0–100). Use it to decide: do this event again, adjust the approach, or cut it.

Your stack, connected. No migration. No new logins.

Spreadsheets Google Docs Slack Salesforce Asana Notion Email
Dott Snake
Click to play · Arrow keys to move
The Dott Score

One number. The full picture.

A visible score from 0–100 — like a credit score for events.

78Dott Score
Alignment
40%
Efficiency
30%
Outcomes
30%
The Formula
Pre-Event × 0.4 + Efficiency + Post-Event × 0.6 = Combined Score

Pre-Event and Post-Event are weighted 40/60, with Efficiency funneling into both. The Combined Score reflects what happened — before, during, and after the event.

Pre-Event Score

Measures planning. Were clear goals set? Budgets locked? Success defined before the event? The Pre-Event Score grades the intent behind the event.

Efficiency Score

Measures operations. Were timelines met? Did spending stay on budget? Were roles and responsibilities clear? The Efficiency Score grades how the event was run.

Post-Event Score

Measures delivery. Were targets hit? Outcomes captured? Proof documented? The Post-Event Score grades what the event actually delivered.

Combined Score

The full picture. ROI measures the return. ROX measures the experience. One number from 0–100 that captures both — so the whole team can decide: do this event again, adjust the approach, or cut it.

Why Dott Exists

Built by an operator, for operators.

Meet the founder who built the system because she needed it.

BUDGET_TRACKER_v14_FINAL_v2.xlsx
URGENT: Need recap deck by EOD
Re: Re: Re: Event ROI Numbers???
did anyone track the leads from booth 4?
Q3_Events_Recap_DRAFT_amyedits_FINAL.pptx
Can someone pull the ROI on that dinner?
Slack · #events-team · 11:47 PM
CFO wants pipeline attribution by Friday
wait which spreadsheet has the updated numbers
=SUMIF(Events!B:B,"Conference",Events!F:F)
The event went well ✓
We need to justify the $250K spend somehow
Post-Event Report — 3 weeks overdue
event_data_backup_USE_THIS_ONE.csv
who approved this budget?
Are we doing Consensus again next year? Based on what?
Copy of Copy of Event Tracker (2).xlsx
leadership wants a number, not a story
I'll pull something together this weekend
How do we prove this was worth it?
LFGAmy
🦊
Amy Mayernik
Founder · 20+ years running events · X · LinkedIn
“

I built this system because I needed it.

I've run events at every scale — 20-person dinners to multi-thousand-person conferences. I've chased Slack threads at midnight. Assembled recap decks the morning after. Defended budgets with incomplete data and justified events I was asked to run in the first place.

The system I needed didn't exist. So I built it.

Dott doesn't replace event teams — it gives them superpowers. You can't automate a handshake. But you can automate the process and the proof, so operators spend less time on spreadsheets and more time on the moments that matter.

”
Early Access

Apply for Early Access.

A small group of teams are being selected for private beta starting May 2026.

© 2026 Dott.TM  ·  The Event Portfolio Intelligence System